Facebook Wants to Be Your Default iPhone Messaging Service
"We are leading [in messaging] in most countries, but our biggest competitor by far is iMessage," Facebook (NASDAQ: FB) CEO Mark Zuckerberg said in late 2018. "And in important countries like the U.S., where the iPhone is strong, Apple (NASDAQ: AAPL) bundles iMessage as the default texting app and is still ahead."
Messaging is at the center of Zuck's vision for Facebook's future. The social networking giant has grand plans to unify all of its disparate messaging services while emphasizing privacy and security. But Apple's powerful iMessage platform is an obstacle to those ambitions because it has always been the default messaging app. Some have even argued that iMessage is effectively a social network, keeping users on iOS and providing a strong disincentive to switch to Android.
Image source: Apple.
Source Fool.com
