DraftKings Signs Exclusive Sponsorship Deal With New York Giants
With the start of the National Football League (NFL) season, DraftKings (NASDAQ: DKNG) is trying to run more sponsorship plays. On Wednesday the company announced that it has signed an exclusive, multi-year deal to be the "Official Sports Betting, iGaming and Daily Fantasy" partner for the New York Giants, one of the league's more popular and long-standing teams.
Under the terms of the arrangement, DraftKings will have the right to use official Giants logos and trademarks. It will also operate one of its virtual SportsLounges on game days at MetLife Stadium, the venue at which the team plays its home games. This allows fans in attendance to bet through the DraftKings system. The betting company will also "receive premier brand integration" at the stadium on game days.
Image source: Getty Images.
Source Fool.com
