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Down Over 50% and Near a 4-Year Low, Is It Finally Time to Buy Estée Lauder Stock?


Estée Lauder (NYSE: EL) is a stock I've been interested in for some time. But after the company passed $130 billion in market capitalization and the stock reached an all-time high of $374.20 in January 2022, I thought it was simply too expensive. Until now.

Despite a strong stock market, Estée Lauder has lost over a fourth of its value so far this year, and is down over 50% from its all-time high. With the stock now hovering around $180 a share, the investment thesis is starting to look interesting again.

Aside from the flagship Estée Lauder brand, the conglomerate owns over 20 top cosmetic brands, including Aveda, La Mer, Jo Malone, Le Labo, M.A.C., and Tom Ford Beauty. But what separates Estée Lauder from the competition is the strength of its brick-and-mortar and online portfolio of brands across several price points in skincare, makeup, fragrance, and hair care.

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Source Fool.com

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