Domino's Ups Its Delivery Game Again with GPS Tracking
Few, if any, consumers order from Domino's (NYSE: DPZ) because they think the chain offers the best pizza around. Most communities have a better option, but what those other chains and local restaurants don't provide is that impressive mix of convenience and value that made Domino's the global leader in pizza sales.
Quite simply, the chain has made it incredibly easy for its customers to get inexpensive pizzas delivered to them fast. It has been a trend-setter in the delivery game for decades, dating back to its old "30 minutes or less" promise and continuing through its development of a cutting-edge app and its order-tracking technology.
Now, the pizza company has upped the ante once again -- it has added GPS tracking to its app. By the end of 2019, customers ordering from about a quarter of its U.S. locations will be able to see exactly where their order is at any given time, and most of the chain's locations will offer the option by the end of 2020.
Source Fool.com
