Does the Coronavirus Pandemic Show Burlington Stores Needs an E-Commerce Site After All?
Two weeks ago, it didn't seem so crazy for Burlington Stores (NYSE: BURL) to announce it was doing away with its e-commerce platform. Because online sales made up a negligible portion of its business and discount consumers enjoyed the treasure hunt atmosphere that they could only find at its stores, the retailer said it would wind down its digital presence.
Yet now in the midst of a global pandemic, where state and local governments are enforcing non-essential business closures and people are heeding the advice to practice social distancing and self-isolation, an e-commerce presence may be the only way some businesses make it through this crisis.
Maybe an e-commerce platform, even if it contributes negligible amounts during good times, is still essential for when the bad times inevitably come.
Source Fool.com
