Does a New CEO Signal New Beginnings for Dollar Tree?
Companies employ people and, very often, different people have different opinions on the best way to do things. Which is why, sometimes, the C suite of a company starts to look like an episode of a soap opera, which is exactly what's been going on at Dollar Tree (NASDAQ: DLTR) for the past year or so.
The most recent change, at the CEO level, signals that this drama is likely over. Here's what investors need to know about the changes.
In some ways, Dollar Tree's problems stem back to its name, which was used because everything in the store was, at one point anyway, priced at a dollar. That was the reason for consumers to go in: cheap stuff! And while some of that cheap stuff was more novelty than value, other things were actually great value for money. Dollar Tree used this model, offering a mixture of great values and fun novelties all sold at $1, to build a business with thousands of locations across the United States.
Source Fool.com
