Disney's Using This Netflix Strategy to Reach Millions of Subscribers Fast
In 2017, Netflix (NASDAQ: NFLX) struck a partnership with wireless carrier T-Mobile to include a Netflix subscription in its mobile plans. The streaming leader has since struck numerous partnerships with carriers, video distributors, and internet service providers throughout the world. It's proven to be an effective way for Netflix to produce incremental subscriber growth and engagement.
Disney (NYSE: DIS) hasn't failed to notice the success of these partnerships. Ahead of its U.S. Disney+ launch, it partnered with Verizon (NYSE: VZ) to offer select wireless and home internet subscribers a free year of the streaming service. It's repeating that process ahead of its European launches coming later this month. It partnered with Canal Plus in France and Comcast's (NASDAQ: CMCSA) Sky in the U.K. and Ireland.
These partnerships have the potential to pull forward many Disney+ subscribers, helping Disney reach its goal of 60 million to 90 million global subscribers faster than the five-year outlook it provided last year. It already has nearly 30 million subscribers after a successful North American launch. Additionally, Disney's efforts could have an effect on Netflix's partnership strategy as well.
Source Fool.com
