Disney's Loss Is Sirius XM's Gain
After a notoriously short-lived run on Disney's (NYSE: DIS) majority-owned ESPN, Barstool Sports is setting up a larger presence at Sirius XM Holdings (NASDAQ: SIRI). The edgy sports and men's lifestyle hub is getting its own channel on satellite radio.
Sirius XM and Barstool first teamed up for the two-hour Barstool Radio show that premiered on the SiriusXM Rush channel in January. A year later we'll see Barstool Sports offer its growing catalog of content and niche podcasts around the clock on satellite radio and through Sirius XM's streaming app.
Image source: Barstool Sports.
Source: Fool.com
