Disney at the Multiplex: Only Indiana Jones Can Save Us Now
Expectations weren't high for Walt Disney (NYSE: DIS), as its latest full-length animated feature film hit the silver screen over the weekend. Tinseltown watcher Variety was targeting only $35 million in domestic ticket sales for Pixar's Elemental, a soft showing by any measuring stick. Reality proved to be even less kind.
Elemental delivered just $29.6 million in stateside box office receipts over the weekend. It's the worst opening for Disney's iconic Pixar animation studio since the original Toy Story -- and that was when individual tickets cost less than half as much as they do now. Something isn't clicking with consumers for Disney's ink-and-paint releases, and the clock is ticking for Disney to figure it out.
Thankfully for investors, they won't have to wait long for a bullish catalyst. Indiana Jones and the Dial of Destiny will hit a multiplex near you by the end of next week. The fifth installment of the franchise featuring the adventure-seeking archaeologist Dr. Indiana Jones could be what Disney needs to get back on track in this telltale summer season -- but like any good Indy movie, viewers will have to remain at the edge of their seats to find out.
Source Fool.com
