Disney World Is Giving McDonald's a Boost
If you're a fan of Walt Disney's (NYSE: DIS) theme parks there's a good chance you're going to be hungry for some Happy Meals at your local McDonald's (NYSE: MCD) for the next few weeks. The two iconic brands teamed up last week for a limited-time promotion with Happy Meal toys commemorating the world's most-visited theme park resort turning 50.
McDonald's is no stranger to trendy tie-ins. It's been partnering with rising musical celebrities since last year to offer special meals and in some cases related artist merchandise. The controversial Monopoly contest promotion was a big draw in the past. Mickey D's has also been cranking out Disney-licensed Happy Meal toy premiums for two decades, and they can be fairly popular when the related property is a hit.
However, this new promotion is different. It's not just a half-dozen or so toys for kids and kids at heart to collect. McDonald's is issuing 50 different commemorative collectibles, tributes to some of the beloved characters that Disney World guests see represented throughout the resort's gated attractions. It's probably going to take you a long time to go through at least 50 Happy Meal purchases to complete the set.
Source Fool.com
