Disney World Is Getting Too Expensive
Being a regular at Disney World just got a bit more expensive. Walt Disney (NYSE: DIS) raised some of its annual pass prices on Tuesday, its second hike in the past eight months. It's also the third time that Disney World annual prices have gone up in the last 16 months. Shareholders might be tickled by the move, but diehard visitors will naturally see things differently.
The boosts this time around aren't as dramatic as the move this past summer to jack up prices as much as 25%, but the increases are still running ahead of inflationary rates. Some prices for out-of-state annual pass holders are going up as much as 7%. Disney's priciest offering -- the Premier pass, which includes access to all of the domestic Disneyland and Disney World parks -- increased $100 to $2,199 plus tax. The nearly 5% price hike may seem like chump change, but between last year's boost and the 3% to 9% uptick in late 2018, one has to wonder whether the media giant is overplaying its hand in this buoyant economy.
Image source: Disney.
Source Fool.com
