Disney Will Try More Releases Like "Mulan"
Media powerhouse Walt Disney (NYSE: DIS) has been forced to try out some new ideas in 2020. The COVID-19 pandemic closed down movie theaters for several months and Disney kicked a lot of planned movie releases over into 2021. The company also skipped movie theaters altogether for a couple of important titles. The live-action remake of Mulan was perhaps the most daring experiment, premiering directly on the Disney+ streaming service with a $30 premium surcharge for the first three months.
The Mulan experiment was a success. In last week's fourth-quarter earnings call, Disney CEO Bob Chapek pondered the future of premium video on demand (PVDO) releases. It turns out that Chapek likes the idea of using the PVOD release model again.
Image source: Walt Disney.
Source Fool.com
