DirecTV Now Is Not Cannibalizing DirecTV

After AT&T (NYSE: T) disclosed that it added around 300,000 DirecTV Now subscribers last quarter, but lost even more linear TV subscribers, I posed the question, "Is DirecTV Now cannibalizing DirecTV and U-Verse?" When AT&T hosted its third-quarter earnings call, I got my answer.
Of the 787,000 DirecTV Now subscribers, "most of those customers are new to our TV service, new to AT&T, about 700,000," according to CFO John Stephens. While a small -- but not insignificant -- portion of subscribers downgraded to the streaming service, DirecTV Now is helping bring in more customers to AT&T.
Image source: AT&T
Source: Fool.com
AT&T Inc.. Stock
The stock is one of the favorites of our community with 27 Buy predictions and 1 Sell predictions.
As a result the target price of 25 € shows a slightly positive potential of 19.85% compared to the current price of 20.86 € for AT&T Inc...


