Did the Disney+ Price Hike Go Too Far?
It's going to be even more expensive to watch Walt Disney's (NYSE: DIS) most popular streaming service without ads soon. The media giant is increasing the premium subscription rate for Disney+ by $3 to $13.99 a month in October. The 27% increase follows a similar $3 hike in December.
A lot of streaming services have firmed up their pricing this summer, but Mickey Mouse takes the Scrooge McDuck cake. Disney+ without commercial interruptions was $7.99 a year ago. It will cost 75% more than that in two months. It could be a brilliant move, the grand gesture that helps turn Disney+ into a profitable platform. It could also be a colossal mistake, one that sends subscribers scrambling elsewhere after the platform's stellar initial burst.
It's not just temperatures heating up this summer. There's been a price bump in a major media company's digital offering every month this season. It started with Paramount Global (NASDAQ: PARA) rolling out a 20% increase for Paramount+ in June. (NASDAQ: CMCSA) followed with its own 20% boost for Peacock Premium a month later. August just happens to be Disney's month to brandish the pricing gun.
Source Fool.com
Comcast Corp. Stock
The stock is one of the favorites of our community with 39 Buy predictions and 4 Sell predictions.
As a result the target price of 36 € shows a positive potential of 43.94% compared to the current price of 25.01 € for Comcast Corp..
