DGAP-News: DEAG Deutsche Entertainment Aktiengesellschaft: DEAG to acquire 75% of the UK ticketing platform Gigantic Holdings Ltd

Corporate News

DEAG to acquire 75% of the UK ticketing platform Gigantic Holdings Ltd

- Gigantic.com will sell more than 1 million tickets in the UK per year

- MyTicket platforms increase the number of tickets by approx. 60% to around 1.1 million tickets in 2019

- Ticketing becomes the strongest growing business segment in 2020, Ticket volume to at least double

Berlin, 16 December 2019 - DEAG Deutsche Entertainment Aktiengesellschaft (Prime Standard, ISIN: DE000A0Z23G6, Ticker symbol: LOUD, "DEAG") is acquiring a 75% stake in the British ticket agency Gigantic Holdings Limited ("Gigantic") via its British subsidiary MyTicket Services LTD. DEAG is thus significantly bolstering its ticketing activities and further expanding the share of third-party content and non-Group events.

Gigantic was founded in 2007 and is one of the largest independent ticket agencies in the United Kingdom. The company's platform can be used to purchase tickets to several hundred concerts, events and festivals each year, including artists such as Elton John, James Blunt and Lana Del Rey. Gigantic exclusively services third-party content and thus ideally complements DEAG's own ticketing platforms MyTicket.de, MyTicket.co.uk and MyTicket.at. Gigantic will continue to operate as an independent company in the future. The partnership with MyTicket will create synergy effects between MyTicket.co.uk and the MyTicket platforms in Germany and Austria. Gigantic currently has around 2 million registered end customers. Mark Gasson and James Woodward will remain shareholders and continue to manage the company on a long-term basis.

By acquiring Gigantic, DEAG is successfully expanding its business activities in the UK. DEAG already acquired the promoter Flying Music Group in August 2017, while the acquisition of the Belladrum Festival in Scotland followed in 2018. As the second largest market in the media and entertainment industry in the EMEA economic area, the UK offers significant growth opportunities, particularly through digitalisation in the ticketing sector.

DEAG expects the number of tickets sold via its own ticketing platforms MyTicket.de, MyTicket.co.uk and MyTicket.at to increase organically to over 1.1 million in the current financial year. In view of the strong organic growth in ticketing and the latest acquisition, Gigantic, DEAG plans to at least double the number of tickets sold via its own platforms next year to well over 2 million. MyTicket will thus become DEAG's fastest growing business segment and an important earnings driver in 2020.

About DEAG

DEAG Deutsche Entertainment Aktiengesellschaft (DEAG) is a leading entertainment service company and a provider of Live Entertainment in Europe with subsidiaries in its core markets. DEAG produces and profitably organises a broad range of live entertainment events and concerts. As a Live Entertainment service company with an integrated business model, DEAG has extensive expertise in the organisation, marketing and holding of events, as well as in ticket sales via its own ticketing platform 'MyTicket' for its own and third-party content. The highly scalable business model of MyTicket strengthens DEAG on its way to increasing profitability. DEAG promotes over 4,000 concerts and events a year and currently sells more than 5 million tickets, of which a steadily increasing share is sold via its high-turnover ticketing platform MyTicket.

Founded in Berlin in 1978 and listed since 1998, DEAG's core businesses include Rock/Pop, Classics & Jazz, Family Entertainment and Arts+Exhibitions. The Family Entertainment and Arts+Exhibitions divisions in particular are of great importance to the further development of DEAG's own content. With its strong partner network, DEAG is excellently positioned in the market as an internationally active Live Entertainment service company.

DEAG shares (ISIN: DE000A0Z23G6 | WKN: A0Z23G |ticker symbol: LOUD) are listed in the Prime Standard of the Frankfurt Stock Exchange, the quality segment of Deutsche Börse.

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