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Could This New Content Category Get Netflix Back in Shape?

TheMotleyFool

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Could This New Content Category Get Netflix Back in Shape?: https://g.foolcdn.com/editorial/images/714242/getty-images-virtual-fitness-work-out-exercise-online.jpeg

Netflix (NASDAQ: NFLX) binge sessions may actually be good for you in 2023.

The streaming leader is adding fitness classes to its content library supplied by Nike Training Club. The 90 classes coming to Netflix starting Dec. 30 represent a new content category, encroaching on fitness-focused subscriptions like Peloton (NASDAQ: PTON) Digital and Apple (NASDAQ: AAPL) Fitness+.

While the current subscriber base for those apps aren't massive, there's a lot of potential in the digital fitness space. If Netflix's partnership with Nike proves successful, it could be a cost-effective way to bring in new subscribers and improve customer retention.

Source Fool.com

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