Could Roku's Latest Move Turn Things Around for the Stock?
Share prices of streaming company Roku (NASDAQ: ROKU) fell sharply over the past year and are down more than 76% from their 52-week high of $190.50. The ad scatter market has been abysmal, and that led to some poor growth numbers for the business of late.
To help address the issue, the company recently announced a big move that could change its business and make it less dependent on ad revenue. How should investors react to this latest effort?
Roku's business centers around its popular streaming sticks that people can use to convert a regular TV into a smart TV that can use apps and easily access multiple streaming platforms, like Netflix or Disney+. Roku even has its own channel that offers free content.
Source Fool.com
