Comcast Doesn't Care if You Want to Cut the Cord
With the growing number of cord-cutters and cord-nevers, Comcast (NASDAQ: CMCSA) has had to change its video strategy over the years. And while the cable TV business used to be the centerpiece of its operations, that's drastically shifted to its broadband internet business. At this point, Comcast has gotten to a state of indifference whether a customer takes its premium X1 pay-TV product or its free bundled Flex streaming device. And that's a relatively strong position for Comcast in the industry.
At the Goldman Sachs Communacopia conference this month, Comcast CEO Brian Roberts was asked how he thinks about the video business. "We would like to get to a place where we're indifferent ... frankly we're there," he said, referring to customers choosing between traditional video service and its Flex streaming device.
The Xfinity Flex. Image source: Comcast.
Source Fool.com
