Coca-Cola Stock: Buy, Sell, or Hold?
Coca-Cola's (NYSE: KO) stock has rallied about 20% over the past 12 months and currently hovers near its all-time high. Investors embraced the beverage giant's stock as it flourished in an inflationary environment, while expectations for interest rate cuts made its dividends look more appealing.
So should investors buy, sell, or keep holding Coca-Cola's stock right now?
Coca-Cola might initially seem like a wobbly investment because soda consumption rates are declining across many developed countries. However, the company has consistently expanded its portfolio with more brands of fruit juices, teas, bottled water, sports drinks, energy drinks, coffee, and even alcoholic beverages to counter that secular decline. It's also refreshed its flagship sodas with new flavors, healthier versions, and smaller serving sizes to attract younger consumers.
Source Fool.com


