Chipotle's Latest Move is Ruffling Competitor Feathers. That's a Good Sign.
Chipotle Mexican Grill, Inc. (NYSE: CMG) stunned burrito lovers everywhere when it announced it was testing out queso at its new experimental New York restaurant.
The news, originally reported by Eater, was particularly surprising considering that the company has repeatedly rejected calls to add the cheesy dip to its menu.
As recently as last year, Chipotle explained in a video that's since been taken down that "Queso has to be made with artificial stabilizers to keep its shiny liquid form." As part of its Food with Integrity platform, the company refuses to use artificial ingredients like preservatives and GMO's, making queso a no-go until now.
Source: Fool.com
McDonalds Corp. Stock
€251.15
-1.260%
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