Chipotle's Digital Strategy Is Starting to Kick Into Overdrive
Chipotle Mexican Grill's (NYSE: CMG) most recent earnings report shows just how well the two-year-old road map laid out by CEO Brian Niccol is working.
Although analysts at the time were skeptical he would be able to grow Chipotle into a $10 billion business, the restaurant operator's fourth-quarter results indicate it's looking more like a case of when Niccol achieves that figure, not if.
Image source: Chipotle Mexican Grill.
Source Fool.com
