Chipotle Gets Queso Right the Second Time Around
If at first you don't succeed, try giving customers what they want. Chipotle Mexican Grill (NYSE: CMG) introduced a reformulated queso recipe last week, two and a half years after rolling out the premium topping and dip to generally harsh consumer reviews. The new Queso Blanco is still based on all-natural ingredients, but it's no longer as gritty or pungent as the original offering.
Chipotle didn't need new queso. The stock was hitting at all-time highs two weeks ago, buckling recently only because the entire market was collapsing. However, with a CEO clearly committed to picking up the cadence on new product launches and keeping the positive momentum going, the new Queso Blanco can only help at this point.
Image source: Chipotle Mexican Grill.
Source Fool.com
