China Gets Its Introduction to Beyond Meat's Beyond Burger on June 3
Beyond Meat's (NASDAQ: BYND) Beyond Burger is making its debut in mainland China. Yum China (NYSE: YUMC) -- the country's largest restaurant operator and sole licensee of Kentucky Fried Chicken, Pizza Hut, and Taco Bell from former parent company Yum! Brands (NYSE: YUM) -- said it will debut the Beyond Burger in some of its stores starting June 3.
KFC will have the Beyond Burger at five of its locations in the cities of Beijing, Chengdu, Hangzhou, and Shanghai as a three-day limited time offer. From June 3 through 10, Taco Bell will sell its classic taco recipe made out of the Beyond Burger patty in three of its locations in Shanghai. Pizza Hut is launching its first-ever burger menu item from June 8 to 11, offering a two-sandwich combo that features the Beyond Burger paired with an Australian sirloin beef burger.
Pizza Hut's Beyond Burger and Australian sirloin burger combo. Image source: Yum China.
Source Fool.com
