Can the Curry 4 Save Under Armour?
Things have gone from bad to worse for Under Armour (NYSE: UA) (NYSE: UAA) this year.
The stock is down 40% as key retail partners have gone bankrupt, the company ditched 2018 guidance calling for $7.5 billion in revenue, and it's seen Adidas (NASDAQOTH: ADDYY) take the fashion mantle in sportswear as sales for the German company have soared. Under Armour's brand has also suffered from friendly remarks CEO Kevin Plank made about President Trump and a weak release of its flagship Curry 3 sneakers last year. A recent Piper Jaffray survey of America's teens said Under Armour was the brand males most often said they had stopped wearing.
However, some analysts think good news could be around the corner with the release of the Curry 4, timed with the recent tip-off to the NBA season.
Source: Fool.com
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