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Can a Tiny Upstart Disrupt Big Beverage?


SodaStream (NASDAQ: SODA) wants to pull a T-Mobile (NASDAQ: TMUS).

That is, the company wants to go from being a small player in the beverage market to one of the leaders by shedding light on what the current big boys have done wrong. Doing that involves following a blueprint that the wireless carrier's CEO John Legere has enacted perfectly.

First, you have to call out the current industry leaders and show the public why you offer a more consumer-friendly choice. Then, you have to deliver the goods by doing those things and delighting your audience by actually being different.

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Source: Fool.com

Coca-Cola Co. Stock

€75.00
-0.010%
There is nearly no change for the Coca-Cola Co. stock today. Compared to yesterday it only changed by -€0.010.
With 45 Buy predictions and not a single Sell prediction Coca-Cola Co. is an absolute favorite of our community.
As a result the target price of 78 € shows a slightly positive potential of 4.0% compared to the current price of 75.0 € for Coca-Cola Co..
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