Can Starbucks Succeed With This Bakery When It's Failed So Often Before?
Because of course, Starbucks (NASDAQ: SBUX) needs to open a new bakery. After all, it did so well the last time after it bought La Boulange that it ended up closing them all down.
So what makes the coffee shop think it will do any better this time around? Money.
The new Princi "boutique bakery and cafe" will feature high-end baked goods from master baker Rocco Princi, and the first one will be housed in Starbucks Roastery, the equally pricey Seattle coffee shop and late-night dining joint. In short, Starbucks wants to go upscale.
Source: Fool.com
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