Can Spotify Become an Advertising Giant?
It's no secret that the global audio streaming company, Spotify (NYSE: SPOT), has made a big push into podcasts in recent years. Whether through its myriad of acquisitions or original and exclusive shows, Spotify has spent more than $1 billion on podcast-related expenses.
But last week, the company expanded on this push toward podcasting by making a dual announcement around its Spotify Audience Network (SPAN) that could have massive implications for its advertising revenue. Let's see why.
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Source Fool.com
