Can Match Group Keep Going After Last Week's 18% Pop?

The market's been swiping right on Tinder parent Match Group (NASDAQ: MTCH) these days. Shares of the online dating specialist hit a new high on Friday, moving 18.1% higher on the week after rolling out a premium service for its leading platform.

Tinder Gold became available to stateside users last week, giving the dating site's freeloaders a way to pay $5 a month for premium features. The key perk is that Tinder Gold subscribers can view a list of everyone who has swiped right on them on the app, indicating an interest in getting to know them in real life. Tinder's previous pay offering lacked that important "Likes You" efficiency-enhancing feature.

Image source: Match Group.

Source: Fool.com