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Can Lemonade Disrupt the Insurance Market?


Lemonade (NYSE: LMND) is one of the most popular companies to go public this summer. It came out on fire, with the stock up 139% in its first day of trading, but has since sputtered and is now down 14% since its debut. Investors may be hesitant about Lemonade's claims that it can disrupt the insurance market. Let's see whether those concerns are warranted.

Lemonade offers home, renters, and pet insurance it claims is "built for the 21st century." Customers are quoted for monthly premium rates in as little as 90 seconds from the company's proprietary AI chatbot Maya, and claims get paid in as little as three minutes from its other AI chatbot, Jim.

Lemonade is able to get by with no physical branches or humans because it offers very standardized rates for all of its customers. Simplifying this process lowers overhead, allowing Lemonade to still make money even if its AI models are not yet up to par with traditional insurance underwriters.

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Source Fool.com

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