Can Kevin Plank's Hired Gun Help Get Under Armour Back on Track?
Under Armour (NYSE: UA) (NYSE: UAA) -- the No. 3 athletic apparel and footwear brand -- has been in a funk lately with growth slowing and a challenging U.S. retail environment. It even announced negative quarterly revenue growth for the first time as a public company a few weeks ago.
It would appear that founder and CEO Kevin Plank's move to hire industry veteran Patrik Frisk as President and chief operating officer in July couldn't have come at a better time. But who is Frisk? And what are his plans to help this founder-led business get back on track?
Frisk's responsibilities are clear: lead the "company's go-to-market strategy and the successful execution of its long-term growth plan." Along with that challenge, Frisk will also have to manage key marketing, supply chain, product, and revenue responsibilities.
Source: Fool.com
