Can Figs Be the Next Lululemon?
It's not often that the apparel industry gets disrupted.
How we dress is decided more by lifestyle and current fashions than technology, and while brands might dominate for a few years, it's difficult to establish a lasting empire in the sector.
lululemon athletica (NASDAQ: LULU) was probably the last successful disruptor in apparel. The yoga-inspired maker of technical athletic apparel essentially created a new category, athleisure, with its high-end leggings and yoga pants, making leggings acceptable for casual outings or even for work. Lululemon is now worth around $50 billion and is the clear leader in the category it pioneered, and it has since expanded into segments like loungewear.
Source Fool.com
