Can Clorox Transform Its Pandemic Boost into Permanent Gains?
The ongoing COVID-19 pandemic has devastated countless businesses alongside its obvious human cost. But there are those companies that have benefited because their products were in high demand during the global public health crisis. One brand that unquestionably gained is The Clorox Company (NYSE: CLX). Clorox wipes were sold out of many retail locations for months in the early stages of the pandemic. But will this sales boost prove a flash in the pan for the company, or the start of more lasting growth?
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Clorox's popular wipes fall into the company's Health and Wellness segment, which includes cleaning, professional products, vitamins, minerals and supplements. The company has three other segments: Household, including bags and wraps, grilling products and cat litter; Lifestyle, which includes food, water filtration, and natural personal care; and International sales. Humdrum stuff, until those sold-out signs appeared on supermarket cleaning product shelves across the country.
Source Fool.com
