Can Caffeinated Seltzer Do for Soda What Hard Seltzer Did for Beer?
Seltzer transformed the beer industry last year, with leading craft brewer Boston Beer (NYSE: SAM) producing more Truly hard seltzer than its flagship Samuel Adams beer. The Summer of Seltzer may also be responsible for the first decline in wine sales in 25 years.
Now evolving consumer preferences toward health and wellness may alter the direction the soda industry is taking.
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Source Fool.com
