Can Amplitude Compete With Big Tech
Digital optimization specialist Amplitude (NASDAQ: AMPL) became the latest cloud stock to make a splash in the public markets, landing on the Nasdaq Tuesday through a direct listing.
The software company enters the stock market with strong momentum with revenue up 57% in the first half of the year to reach $129 million in the last four quarters. It's also going public at a time when interest in cloud stocks has soared as the so-called "digital transformation" has accelerated business demand for cloud software. However, Amplitude is up against some stiff competition in analytics, including entrenched players like Adobe and Google, which offer their own packages under Adobe Experience Cloud and Google Analytics. Let's take a look at how plans to differentiate itself as it carves out a new niche in digital optimization.
Image source: Amplitude.
Source Fool.com
