Can Amazon.com Weather a Market Downturn?
Amazon (NASDAQ: AMZN) has rallied about 350% over the past five years thanks to the seemingly unstoppable growth of its e-commerce and cloud businesses. But with the bull market now in its eighth year, investors might be wondering how Amazon would fare during a bear market.
Recessions are characterized by sharp declines in consumer and enterprise spending. That could be bad news for Amazon's marketplace business, which generates most of its revenue. However, Amazon's reputation as a low-cost leader could help it weather that downturn, just as low-end dollar stores flourished during previous recessions.
An Amazon fulfillment center. Source: Amazon.
Source: Fool.com
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