"Call of Duty" Starting to Heat Up for Activision Blizzard
Activision Blizzard's (NASDAQ: ATVI) impressive fourth-quarter results were driven by continued engagement in the company's Call of Duty franchise, and that's just what management was hoping for. The company has a lot riding on Call of Duty because it's doubling down on the game being released across multiple platforms. Mobile and esports were recently added to the game's portfolio, and in 2020 the hope is that the game will get a new life.
As engagement in legacy titles like Candy Crush and World of Warcraft starts to wane, Activision Blizzard needs to find ways to drive growth. We may be seeing signs that Call of Duty can do the job.
Esports players ready to compete. Image source: Getty Images.
Source Fool.com
