Budweiser Taps Into Local Trend With New Beer Label Design
Anheuser-Busch InBev (NYSE: BUD) recently unveiled a creative way to confront beer drinker preference for locally brewed suds: it is producing limited-time-only labels for its Budweiser brand that will feature the state in which the beer is brewed.
It's not going to dramatically reverse sales of its mass-produced beer, but it shows that the biggest brewer is continuing to address the changing landscape in beer brought on by the craft beer revolution.
Image source: Getty Images.
Source: Fool.com
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