Beyond User Growth, Monetization Will Be the Focus When Snap Reports Earnings This Week
Snap (NYSE: SNAP) reports second-quarter earnings on Thursday, Aug. 10. Like all ad-supported social media companies, investor attention will naturally gravitate toward user growth -- or lack thereof. Twitter (NYSE: TWTR) was recently punished for posting flat sequential monthly active user (MAU) growth, for instance. While Snap does not disclose MAUs, it does disclose daily active users (DAUs) as its sole user metric.
Like many freshly public companies, Snap's first public earnings release was marred by massive stock-based compensation expenses tied to the IPO and a huge bonus that CEO Evan Spiegel earned by taking the company public. Those one-time costs won't affect second-quarter results, so Snap investors should get a clearer look at the company's performance and cost structure.
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Source: Fool.com
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