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Better Buy: Nike vs. Starbucks

TheMotleyFool

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One way for many investors to improve their returns while lowering their risk is to focus on companies that have a long track record of delivering great products to consumers. Nike (NYSE: NKE) and Starbucks (NASDAQ: SBUX), with their powerful brands, belong in a rare group that have been consumer darlings for a long time.

Owning shares in both companies over the past decade would have been a winning move. At recent prices, Nike shares are up 566% since early 2011, while Starbucks shares aren't far behind at 524%.