Better Buy: Nike vs. Deckers Outdoor
Nike (NYSE: NKE) is a popular stock to buy on Wall Street. It's the largest footwear brand in the world, but that doesn't mean it's the absolute best stock to buy in the athletic-wear market. The shares have fallen 44% year to date over worries about slowing consumer demand.
Meanwhile, Deckers Outdoor (NYSE: DECK) has significantly outperformed Nike and the broader market, with its stock price little changed this year, as the company's financials have remained quite strong despite the economic headwinds.
Deckers has a lot going for it. While Nike has an iconic brand that gives investors a high degree of certainty about future growth, Deckers has delivered stellar returns to shareholders for a long time based on its ability to build strong offerings like Ugg and Hoka.
Source Fool.com
