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Better Buy: IBM vs. Coca-Cola


It's hard to be an investor today, with the market in seeming free fall. However, that's often the best opportunity to buy great stocks on sale. In times like these that it pays to stick with proven survivors, like International Business Machines (NYSE: IBM) and Coca-Cola (NYSE: KO). Each has been in existence for over 100 years, they both have impressive dividend histories, and they each appear more attractive today than they have in awhile. But is one a better buy than the other?

The first question investors should be asking today is if the coronavirus, known as COVID-19, could do irreparable harm to IBM or Coke. The answer in both cases is highly likely to be no. Yes, demand for the drinks Coke sells could diminish in the near term as people around the world hunker down at home and spend all of their money on toilet paper instead of soda. But when this global event fades, demand for Coke, if it has faltered, should recover.

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Source Fool.com

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