Better Buy: Etsy vs. Shopify
As merchants scrambled to set up and improve their online sales amid COVID-19, Etsy (NASDAQ: ETSY) and Shopify (NYSE: SHOP) benefited, and as a result, both e-commerce platforms had a profitable 2020. Despite shoppers returning to offline retailing in many cases, both companies remain on a long-term growth trajectory. Nonetheless, with differing approaches and valuations, one company will likely stand out above the other in the minds of new investors.
Etsy acts as a community for artisans. The site takes many approaches in serving its artisan clients. For one, it limits its platform specifically to craftspeople. It also designs its site's search tool so prospective customers can find the products they seek.
Furthermore, it acts as an advocate for its small businesses. Etsy lobbies political bodies to protect the interests of artisans. This offers a benefit that only large enterprises could afford for themselves in past years.
Source Fool.com
