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Better Buy: Apple vs. IBM

TheMotleyFool

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Apple is a dominant consumer tech company with an outstanding brand. Its smartphones are both ubiquitous and expensive. IBM also has a strong brand among its enterprise clients. Big Blue has been losing market share to cloud services companies. Hoping to reverse course, IBM recently spent $34 billion acquiring software company Red Hat earlier this year.

Which of these two stocks will be a stronger investment going forward? Let's judge them on the basis of seven criteria, giving each category equal weight.

Image Source: Getty Images.

Source Fool.com

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