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Better Buy: Activision Blizzard vs. Zynga


The battle between Activision Blizzard (NASDAQ: ATVI) and Zynga (NASDAQ: ZNGA) is a story of an established player facing a competitive threat from an up-and-coming challenger. Activision Blizzard pioneered the gaming industry after its founders left Atari to become a separate game-oriented company. However, its dependence on console-focused games left a niche open for a company like Zynga, which took advantage of a new technology to form a mobile device-oriented gaming company.

The overall popularity of gaming should benefit both companies as Grand View Research forecasts a compound annual growth rate (CAGR) of 13% through 2027. However, one of these video game stocks will likely deliver higher returns than the other. Let's see if we can determine which is the better buy.

Image source: Getty Images.

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Source Fool.com

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