Better Advertising Stock: The Trade Desk vs. Alphabet
The Trade Desk (NASDAQ: TTD) and (NASDAQ: GOOG) (NASDAQ: GOOGL) represent two different ways to invest in the digital advertising market. The Trade Desk is the world's largest independent DSP (demand-side platform), which means it helps advertisers purchase ad space across a wide range of platforms. DSPs usually work with sell-side platforms (SSPs), which help publishers sell their own ad inventories.
Alphabet's Google bundles together a DSP, SSP, and other ad tech tools in its digital advertising platform. It generates most of its revenue from Google's search engine, advertising network, and YouTube, and it shares a near duopoly in the digital advertising market with Meta Platforms (NASDAQ: META).
Image source: Getty Images.
Source Fool.com
Alphabet Inc. C Stock
€310.15
0.150%
Our community is currently high on Alphabet Inc. C with 67 Buy predictions and 5 Sell predictions.
With a target price of 367 € there is a slightly positive potential of 18.33% for Alphabet Inc. C compared to the current price of 310.15 €.
