Are GoPro’s Price Cuts a Reason to Panic or a Planned Strategy?
GoPro Inc (NASDAQ: GPRO) recently cut prices on its lineup of cameras just before the end of an all-important holiday season. The move isn't entirely surprising given the discounts we've become accustomed to in recent years, but the market doesn't seem to know quite what to think of the price cuts.
Is GoPro trying to top off a great quarter, executing a strategy of cutting prices after the initial wave of enthusiasts paid full price for Hero5 and Hero6 cameras? Or is there extra inventory sitting on shelves around the world, a problem that crushed the stock two years ago? From the outside, the move could be seen both ways.
Image source: GoPro.
Source: Fool.com
GoPro Inc. A Stock
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