Apple's Privacy Push Will Hurt Facebook's Tracking. Again.
"We rely on data signals from user activity on websites and services that we do not control in order to deliver relevant and effective ads to our users," Facebook (NASDAQ: FB) wrote in the risk factors section of its most recent quarterly filing. "Our advertising revenue is dependent on targeting and measurement tools that incorporate these signals, and any changes in our ability to use such signals will adversely affect our business."
This week, Facebook reiterated those risks, warning developers and advertisers that changes in Apple's (NASDAQ: AAPL) forthcoming iOS 14 could utterly crush its ad network.
Image source: Apple.
Source Fool.com
