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Apple's Bundling Ambitions Hit a Roadblock

TheMotleyFool

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Apple's Bundling Ambitions Hit a Roadblock

Bundling is a powerful strategy to get consumers to open up their wallets even more. Apple (NASDAQ: AAPL) has been exploring the idea of bundling various services together for over a year. The Information had reported in the summer of 2018 that the Cupertino tech giant was interested in combining video, music, and news into a single subscription. Apple Music has been around for a while, but the company only launched Apple News+ in March, and Apple TV+ will debut next month.

Here's why that bundle hasn't been released yet.

Image source: Apple.

Source Fool.com

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