Apple TV+ Could Still Reach 100 Million Subscribers
Apple's (NASDAQ: AAPL) foray into subscription video has been relatively quiet since it launched Apple TV+ in November. Despite offering a free year of service to anyone that buys a new Apple device and pricing the service at just $4.99 per month for everyone else, the tech titan hasn't grabbed the attention of most consumers. Various media reports put Apple TV+ viewers somewhere between 10 million and 33 million.
Despite its slow start, J.P. Morgan analyst Samik Chatterjee sees Apple TV+ reaching 100 million subscribers by 2025. He points to several factors including a growing content library with the quality of new titles improving, a massive content budget supported by Apple's hoards of cash, and underpenetration of its install base.
On top of that, Apple hasn't spent much on marketing the service since its launch, and it's looking to expand beyond its original-content-only strategy.
Source Fool.com
