Apple, Inc.'s iPhone Lineup Is Getting Overcrowded
For most of the iPhone's history, Apple (NASDAQ: AAPL) has offered three different tiers of iPhones. The latest and greatest always occupied the high-end price point, with the previous generation at the mid-tier price point, and the generation before that at the low-end price point. With every new product launch, the models would cascade down a notch.
That strategy sort of changed in 2016 when Apple introduced the iPhone SE, which represented a major strategic shift for the company. The SE was notable because Apple included then-current specs like the A9 processor into a recycled form factor but offered the device at an incredibly aggressive price (originally $399), creating its most affordable tier.
Yet with the introduction of three new models this year, including an even higher tier at $999 for the iPhone X, the lineup is getting overcrowded.
Source: Fool.com
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